Branding the Jets
Taking their identity and improving it
Taking their identity and improving it
The newest team in the NHL got a pretty good look for year one, but I still believe their logo, crest and identity could be improved upon. Above, you can see my logo edits where I drop the disastrous wordmarkremove the maple leaf from both logos and in favor of a red jet that echoes the maple leaf on the original RCAF roundel, rather than imitate it.
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The jerseys are inspired by military aviation imagery, especially the numeral font and Third jersey.
While some have argued that the Jet on the pants looks like it's crashing, I would argue that since the shorts end well above ice level, the expert pilot has plenty of time to pull out of this controlled dive maneuver and not harm himself. Also, it's a design element and the plane isn't real and since I can't flip the stripe upside-down or else you'd never see the plane 'cause of the jersey overlapping, this is the best I can do practically.
While some have argued that the Jet on the pants looks like it's crashing, I would argue that since the shorts end well above ice level, the expert pilot has plenty of time to pull out of this controlled dive maneuver and not harm himself. Also, it's a design element and the plane isn't real and since I can't flip the stripe upside-down or else you'd never see the plane 'cause of the jersey overlapping, this is the best I can do practically.
